Roc Focus

Hi! We are Leif and Kristen. We met in the news industry here in Rochester, NY. We love capturing authentic moments of giant belly laughs to tears of joy and everything in between. We care deeply about all of our couples, and strongly believe in marriage, which is why we have transitioned from telling news stories to love stories, and we couldn’t be happier, because really, those are the best stories to tell.

We are a wedding and lifestyle photography and videography team based in Rochester, NY. With more than 10 years of experience working as photojournalists and another 10 years as wedding photographers and videographers, we have a unique style and ability to tell stories through images in a natural, unobtrusive and journalistic approach. Our passion is to capture your story so that you can re-live all of the emotions of the most important moments in your life over and over.

Skills

Lightroom / Natural Light / Off Camera Flash / Photojournalism / Photoshop

Curated Videos From Roc Focus

Browse our hand selected collection of the best videos from Roc Focus for your inspiration.

FAQs

What inspired you to become a wedding photographer?

Since I was a kid I have always been fascinated with photography and creating videos to entertain my friends and family. Never could I have imagined that it would be my career one day. Throughout college I was continually encouraged to keep pursuing my passion and eventually was hired as a photojournalist. After meeting Kristen and getting married, we started shooting a few weddings and instantly fell in love. We strongly believe in marriage and know first hand how important it is to be able to look back and relive all of those moments.

How would you describe your photography style?

We have a journalistic style and we long to capture authentic moments and interactions between our couples. We believe the best images happen when couples are just being themselves and living in the moment.

How do you ensure that your clients feel comfortable and relaxed during the photo shoot?

My laid back and easy going personality go a long way in helping my clients feel comfortable to be themselves. I am also quick to make fun of myself and will often play music during the session to help ease any tensions.

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